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A husband and not even one she plans to keep? For every occasion there is a shoe. And shoes for women who woke up like this! Of course, one can also imagine moms lining up at kindergarten eyeing each other's daring choice of footwear. For the modern woman who brings the funny , and makes the money. Why not call it the stride of pride! Because I love fancy footwear! I know, as one executive explained, the ads are meant to make noise and get attention. Because your shoes are two of my favorite things—affordable and fashionable. Can I wear your shoes? A night-on-the-town shoe, for example, would now be considered an on-the-prowl shoe. I even have a whole shelf of shoes in my office. Or shoes for women on the move. For those who have to stay on their toes. The company branded these latest collections as the perfect match for momentous life "shoe occasions" such as snagging a husband and sending junior off to his first day of school. Which is why I was so distressed by what I saw the last time I checked out your store window. Really disappointed in you all. When a mother's days are finally free, the ad intimates, she can turn the bittersweet occasion into liberation with a pair of shoes. The company also plans to advertise shoes for an "anticipatory walk of shame. But Nine West, if you want to get the right kind of attention from women, you cannot have one foot stuck in outdated ideas of the past. The advertising copy suggests sporting the stilettos will help stop the "waterworks" that come when the school bus arrives. Nine West's senior vice president of marketing, Erika Szychowski, told the Times that the campaign is meant to modernize the brand to women who think about "occasions" differently than in previous years. The display window at the Nine West near my studio here at 30 Rock is my happy place. But if you really want to appeal to the modern woman— why shame her? Then it hits you: Come on over to the 21st century.
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