And it just made it worse. She told the Loose Women: I can run now without knocking myself out! Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. Gail Porter has revealed her fabulous new look since life-changing breast reduction surgery. It was difficult and I just don't think people realised the shape of me.
I covered it very well, I looked much bigger than I was. The growing potential of the Internet as an advertising vehicle is illustrated. In her first television interview since undergoing the procedure two months ago to reduce her 28JJ breasts to a more manageable size 28C, she spoke about how much more confident and happy she is. It took just under three weeks and it had all gone," she explained. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals. Read More Gail Porter undergoes 'life-changing' boob reduction dropping from 28JJ to 28C after years of torment and agony Nearly 9lbs of weight was removed Image: When the hair came out it was a wee bit of a shock. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. She told the Loose Women: Read More The mum is now looking forward to her future as a personal trainer Image: Gail Porter has revealed her fabulous new look since life-changing breast reduction surgery. I am quite a nervous person anyway. Gail Porter debuted her brand new look Image: The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. I can run now without knocking myself out! And it just made it worse. Gail, who has year-old daughter Honey, is looking forward to the future now with her smaller boobs as she plans to become a personal trainer: I always felt like I had three heads," Gail said. It was difficult and I just don't think people realised the shape of me. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. Troubled with her chest throughout her life she said that she turned to losing weight as a way to try and get rid of them, but then developed anorexia: Then when I went into hospital a doctor said to me 'You have got really big boobs for someone with anorexia'. Rex Features She explained to the panel how her breast reduction had made her breasts "nearly 9lbs lighter".
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